2015 Nissan Micra Canada price/pricing: $9998 to start, $13698 with automatic and A/C
$9,998... plus??
At the Toronto Auto Show last month, Nissan revealed the shockingly low base price for the 5-speed manual transmission car with no air conditioning -- $9,998 -- making it the least expensive new car availble in Canada. That price is nearly $2,000 under its cheapest competitors, the Chevy Spark and Mitsubishi Mirage.
Here's what a base Micra would cost in Ontario and Quebec, for example:
$9,998.00 |
Base price
5-speed manual transmission, no air conditioning |
$1,400.00 |
Destination and handling charges |
$11,398.00 |
Subtotal
for the base, 5-speed car |
$1,481.74 |
Sales taxes in Ontario
(provincial + federal, 13% total) |
$1,706.85
|
Sales taxes in Quebec
(provincial + federal, 14.975% total) |
$12,879.74 |
Total in Ontario |
$13,104.85 |
Total in Quebec
|
(Licence & registration fees extra, of course.)
What about popular options like air conditioning & automatic transmission?
This is the big question, and the answer will depend on how Nissan decides to package the Micra...
UPDATE: March 26, full pricing officially released for the Micra
Similar strategy in the Micra as the Versa sedan: there's quite a big jump in price from the base model if you want either A/C or automatic...
Trim
|
Starting Price
|
Features |
Micra S MT (base) |
$9,998 |
- 5-speed manual transmission
- 6 airbags
- stability & traction control
- front/rear stabilizer bars
- steel 15 inch wheels / wheel covers
- air conditioning not available |
Micra S 4AT |
$13,298 |
Same features as above, with...
- 4-speed automatic transmission
- air conditioning
- cruise control |
Micra SV MT |
$13,698 |
Same features as above, with...
- 5-speed manual transmission
- steering wheel audio controls
- power windows
- Bluetooth |
Micra SV 4AT |
$14,698 |
Same features as above, with...
- 4-speed automatic transmission |
SV "Convenience
Package" ($500) |
$14,198 (manual)
$15,198 (automatic) |
Adds...
- rear-view camera
- 4.3-inch central audio display
- USB port / iPod connectivity |
Micra SR 5MT |
$15,748 |
Same features as above, including Convenience Package, plus...
- 5-speed manual transmission
- fog lights
- front fascia chrome elements
- sport headlights / taillights
- leather-wrapped steering wheel
- side sill spoilers
- chrome exhaust tip |
Micra SR 4AT |
$16,748 |
Same features as above, with...
- 4-speed automatic transmission |
Source: http://nissannews.com/en-CA/nissan/c...cher-au-canada
So the Micra is packaged like the Versa sedan, as suspected (feared?): air conditioning and automatic are not available at all on the base model. In order to get either option, you have to upgrade to a package of additional options that increase the car's price quite a bit more.
You want air conditioning? In the Versa sedan, you have to go from the base "S" car at $11,898 to the "SV" car at $14,798. Ouch! A $2900 difference. The same strategy for air or automatic raises the price of the Micra from $9,998 to $13,298, a $3300 difference!
Don't hate the player; hate the game
We can't blame Nissan -- like any other car company, they're in business to make money. Selling cars at the advertised entry-level price doesn't make them much money. That super low starting price is there to lure shoppers into showrooms where they are up-sold many wonderful options & packages.
GM does the same thing with Micra's competitor, the Chevrolet Spark: the base "LS" 5-speed manual car starts at $11,898. But you can't add only air conditioning or only automatic transmission to that car. If you want either, you have to take them both together in a package that brings the starting price to $14,895. Three grand extra.
Mitsubishi bucks the trend somewhat with the $12,498 Mirage. They do permit buyers to add just the optional automatic transmission to the base car for $1200 extra. But if you want air, you have to take the next higher priced trim package, which costs quite a bit more than that.
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View my fuel log 2015 Micra S manual: 5.0 L/100 km ... 56.5 mpg (Imp) ... 20.0 km/L ... 47.0 mpg (US) ...