Originally Posted by
nintu
It's weird. We're saying the same thing but you are saying in a weirdly glass-half-empty kind of way.
"The know that half the people will have to finance" Yeah? So? They're offering rates not charging rates. If they were charging rates "You get this price but only if you take our financing", then you would make sense. Considering that they offer and sell their product at the advertised rate, I don't think your point is valid.
Yes, they don't offer 1.9% on the base model because they cant afford to. I agree. It's called subventing. I wrote an article on it. We agree on this. They can't afford it because they DIDN'T subvent the base model, but they subvented the upper models. I totally, 100% agree to this. Subventing is ARTIFICIALLY lowering the rate, hence, making you pay up front for a lower rate.
"They can offer lower % financing on upgrade models because because they making enough profit on the upgrades you are paying for." EXACTLY. Again, you're saying exactly what I am. The 9998 is so stripped of any profit, they can't even lower the rate. This is the BEST for the consumer. And if you have to finance, don't blame Nissan. Especially don't blame them if they are the only company willing to finance you. And ESPECIALLY DONT BLAME THEM, WHEN THIS IS THE WAY YOU GET THE MOST CAR FOR THE LEAST AMOUNT OF OUT-OF-POCKET EXPENSE.
#Aneurysm
Certainly I am seeing it as ''glass half full'', I am a customer and not a fanboy of any particular brand...whereas you on the other hand work at a Nissan dealer.
I am only saying that this sales tactic they are using is kinda slimy... i'm pointing out the ''catch''
If it was the old ''0% with a lower cash price'' schtick I wouldn't bother, everybody knows that con.
They really want to trumpet that they can sell a car for much less than the competition, and they have found a sneaky but legal way to advertise just that.
The problem (or catch) is that they can't really do it, but they might be able to pull it off as they know only a few people will be able to call their bluff and pay cash (this is the loss leader bit) , the rest would have to finance that ''low'' price at a high % rate.
I knew there would be a catch when I walked into the dealer, but I figured it would be ''extreme limited availability'' or ''only available in puke green'' hehehe. The availability might still be an issue, we'll see... will keep you posted on that.
Ten Grand Tin Can
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