Les quebecois aiment les petites voitures!
Translation: if you want to sell a small car in Canada, focus on the province of Quebec.
Why? Because Quebec buys half of Canada's subcompact cars, despite representing just under one quarter of the country's population.
Points to consider:
- When the Micra goes on sale next month, it will be the second new "city" car launched in Canada in eight months after the Mitsubishi Mirage, also the second time a new small car made its Canadian premiere in la belle province.
- Micra's debut happened at the Montreal Auto Show (just as it did a year earlier for the Mirage)
- "Nissan is expecting 50 per cent of its sales coming from Quebec with the other sales mostly concentrated in Ontario, British Colombia and parts of Saskatchewan."
- The company used Quebec roads to test the Canadian version of the car
- Quebec will get the first deliveries; other provinces a month later
- As a rough estimate, so far about 1/3 of the Canadian visitors to this forum are from Quebec
- Gas prices are often highest in Quebec (sometimes also British Columbia)
- "European" tastes in cars tend to prevail in eastern Canada, according to Nissan