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Thread: 2015 Nissan Micra in Quebec: la belle province will dominate Canadian sales

  1. #1
    Administrator MetroMPG's Avatar
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    2015 Nissan Micra in Quebec: la belle province will dominate Canadian sales

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    Les quebecois aiment les petites voitures!

    Translation: if you want to sell a small car in Canada, focus on the province of Quebec.

    Why? Because Quebec buys half of Canada's subcompact cars, despite representing just under one quarter of the country's population.

    Points to consider:


    • When the Micra goes on sale next month, it will be the second new "city" car launched in Canada in eight months after the Mitsubishi Mirage, also the second time a new small car made its Canadian premiere in la belle province.



    • Micra's debut happened at the Montreal Auto Show (just as it did a year earlier for the Mirage)












    • As a rough estimate, so far about 1/3 of the Canadian visitors to this forum are from Quebec



    • Gas prices are often highest in Quebec (sometimes also British Columbia)






        __________________________________________

        click to view fuel log View my fuel log 2015 Micra S manual: 5.0 L/100 km ... 56.5 mpg (Imp) ... 20.0 km/L ... 47.0 mpg (US) ...


  2. #2
    Member Darcane's Avatar
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    This was specifically mentioned in the article I posted a couple days ago too:
    http://micra-forum.com/showthread.ph...ill-make-money

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    MetroMPG (03-14-2014)

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    Administrator MetroMPG's Avatar
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    Thanks! That's what gave me the idea to collect more Quebec info.

    Speaking to one of the reps at the Ottawa auto show today, the Quebec market is expected to make up 60% of Canadian sales, not 50% posted earlier. Regardless, A LOT in Quebec.

    One Quebec dealer is so confident, he has pre-ordered 300 Micras, where last year his annual sales total of all models was 800.

        __________________________________________

        click to view fuel log View my fuel log 2015 Micra S manual: 5.0 L/100 km ... 56.5 mpg (Imp) ... 20.0 km/L ... 47.0 mpg (US) ...


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    Administrator Daox's Avatar
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    Wow, 300? That sounds crazy.

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    Administrator MetroMPG's Avatar
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    The last company to do a sub-$10k car in Canada was Hyundai, with the base Accent hatchback (previous generation). They sold boatloads of them, and I still see more of those when I'm driving in Quebec than Ontario.

        __________________________________________

        click to view fuel log View my fuel log 2015 Micra S manual: 5.0 L/100 km ... 56.5 mpg (Imp) ... 20.0 km/L ... 47.0 mpg (US) ...


  7. #6
    Administrator Daox's Avatar
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    Yeah, I never thought I'd see a sub 10k car again in my lifetime haha. No doubt they'll sell well. If it was a Kia selling well, how much better will a Nissan sell, haha.



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