Originally Posted by
MortimerSnerd
...unfortunately Calude the marketing of cars is based on profit margins. The highly useful Micra is a great car but if doesn't make Nissan a lot of money.. they assess the market and try to drive drive demand toward the larger more expensive vehicles (less fuel efficient too).. these are more profitable to Nissan. In Canada.
Canadians will spend more so why should Nissan offfer vehicles they sell in other countries for less than half the price in Canada. A Micra (March in Mexico) is sold for between $12,000 and $15,000 new here while used 2 year Micras are pushing $20 grand in Canada.. it's what the market will bear... those prices scare north of the border dealerships who need a huge cash flow to keep afloat.
Like EV's which dealerships eschew, simply because there is no expensive after warranty repairs on them.. how many Chevy Bolts do you see in a GM dealership? .. none.. it's all F150's+... gas guzzlers supreme that are horribly expensive to repair especially after the warranty runs out.
To put it in simple terms Nissan dumped the Micra in Canada because it didn't make them a good profit margin and it diluted the market away from the more expensive and more profitable models such as the Sentra which Nissan felt Canadians could afford and would buy (usually on 5 year financed plans, which yielded even more profit )...