A report from Automotive News today reveals that Nissan is dropping the Versa sedan from its Canadian lineup to focus on the $9,998 Micra as its entry level vehicle.
According to Nissan VP for North American product planning Pierre Loing, the Versa sedan never had the sales numbers in the Great White North that it had in the US.Nissan will replace its low-selling American-focused Versa sedan with the Micra -- styled and packaged with European consumers in mind.
Loing says the change in strategy is due to the "European-centric" tastes in the more populous eastern part of the country, where buyers are "more biased for a hatchback.""The Versa sedan didn't do well in Canada and we are stopping it now, with the introduction of the Micra," Loing says. "The Micra will be more to their liking."
Read the full article (may require subscription) -- Nissan adds Micra, cuts Versa sedan in Canada
Another source says
Source: http://www.theglobeandmail.com/globe...ticle17079091/the “buyer split” between the Versa sedan and hatchback is 90 per cent in favour of the latter.
UPDATE -- see also Versa sedan sales numbers (Canada vs. U.S.), sedan cancellation