Quote Originally Posted by AlphaMicra View Post
En3rg1e, I agree; the Micra is a high quality product, and these kinds of advertising and financing tactics probably do more to hurt the image of the car than anything else. Just be up front; I'm more than happy to pay what the car is actually worth. Toyota advertises the base Yaris hatch for $14,225; the Micra at that price is a much better car.
Yes. But again, all manu's do this. Aftertising without Freight-pdi is as old as the 90s, when the freedom of competition act came in.

The Yaris is Advertised at 14225 in the same way the micra is at 9998. 14225 + freight is 15,670. Comparable to the Micras 11,300.

And again, Nissan isn't charging interest. They're offering financing at a rate that is better than every bank in the world. (For the SV/SR). They don't offer as aggressively for the base model since they didn't subvent the rate for it. (What does that mean?)
Instead of paying money to bring the interest rate down on the car (As all manu's do), they instead apply it as discount on the principle.

Having the lowest price and paying interest in more beneficial. Much like it's better to buy the Elantra at the cash price and take a bank rate around 4-5%. If you pay a lump sum, write it off and get a cheque from insurance, make early payments, have a down payment, have a trade, etc.. Then you save the interest on the portion you pay. You do not get this benefit taking 0% Financing. You're paying all the financing up front. Think of 0% as a forced down payment. They take all the interest you'd pay at 4.9%, and just add it to the price of the car, but then call it 0% financing. It's called Subventing.

"A loan offered by a captive finance company of the auto manufacturer with artificially low interest rates. The low rates are used as incentives to entice buyers into dealer showrooms. The manufacturer supports the lower rates with a subsidy paid to the captive finance company enabling rates that are below the normal lending market values."