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Thread: US: Versa sales plunge because Nissan is "backing away" from cheap car segment

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    US: Versa sales plunge because Nissan is "backing away" from cheap car segment





    Hopefully this doesn't foreshadow Nissan Canada's plans for the Micra...

    Nissan Versa Sales Plunge Because Nissan Wants to Help Dealers Sell Certified Pre-Owned Vehicles

    America’s historic subcompact car segment leader, the Nissan Versa, suffered a sharp 22-percent U.S. sales decline in the first half of 2017. In fact, total Versa sales plunged 45 percent in June 2017.

    [...]

    Nissan’s vice president for U.S. sales said the Versa’s severe drop comes after an “intentional move” on Nissan’s part to “back away from the Versa segment,” Automotive News reports.

    [...]

    With less emphasis on one of the least expensive cars in America, however, Nissan can install greater support for comparably priced or even somewhat more expensive used cars. As a result, dealers will be more attracted to Nissan’s CPO program
    Full article: http://www.thetruthaboutcars.com/201...wned-vehicles/


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        click to view fuel log View my fuel log 2015 Micra S manual: 5.0 L/100 km ... 56.5 mpg (Imp) ... 20.0 km/L ... 47.0 mpg (US) ...


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        __________________________________________

        click to view fuel log View my fuel log 2015 Micra S manual: 5.0 L/100 km ... 56.5 mpg (Imp) ... 20.0 km/L ... 47.0 mpg (US) ...


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    Administrator MetroMPG's Avatar
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    Another related factoid:

    During the first six months of 2017, the subcompact car losing the greatest number of sales is the Nissan Versa, which is suffering as Nissan realigns its dealer strategy to emphasize certified pre-owned cars.
    Americans Are Turning Away From Subcompacts In Droves


        __________________________________________

        click to view fuel log View my fuel log 2015 Micra S manual: 5.0 L/100 km ... 56.5 mpg (Imp) ... 20.0 km/L ... 47.0 mpg (US) ...


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