I'm sorry, but you have not cleared anything up.
You don't obviously don't seem to understand, and some of your numbers are wrong in the above posts also. You work at a dealer and are having a hard time seeing things from a customers perspective perhaps?
I have absolutely no problem with the interest rate, be it 1.9% (which my bill of sale clearly states) or 4.9% which I was told it would be... a few days after signing the deal... or even 5.9% which everybody except yourself and my sales guy says it is really going to be.
The problem I have is with the way they are marketing this car. I know it is not illegal, but it is sleazy. The really sad thing is that most people who really could benefit or need a cheap car will not be able to take advantage of the $9998 because they are the very people that do not have $13,020 (give or take a buck or two) in cash up front to purchase the base model.
Everyone is asking: how can Nissan sell this car for $9998?
the answer is: they won't have to sell very many! It is a loss leader for the very few that might actually be bought cash up front. The rest they sell, will be financed at a higher rate which will make up for the lower price.
All this is perfectly fine EXCEPT, that they don't really seem to be telling anybody until they walk into a dealer, (in my case until after signing a bill of sale LOL!)and that is the sleazy part. That is the ''catch'' that is so cleverly hidden.
It is a very, very clever campaign, but one which walks a fine line too and could cause some backlash. It not quite ''we'll sell you a car for 10K, but the wheels are extra'' but it runs right up to that line and looks at it hard.
Want to fix all this? Simply explain clearly to everyone who asks about the price in public, and in your ads, that the price is contingent upon cash up front, or a higher rate of interest than the upgrade models.
Still waiting for cars companies/dealers stop playing games