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Thread: Nissan Micra Canadian sales figures, 2014-2017 (vs. Spark & Mirage)

  1. #1
    Administrator MetroMPG's Avatar
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    Nissan Micra Canadian sales figures, 2014-2017 (vs. Spark & Mirage)

    Impressive start: dealerships just started receiving cars in the past week or so, Nissan hasn't even kicked off national advertising, yet already 201 Micras were sold in April.

    I'll keep a running tally of sales in this thread, with a comparison to the Micra's two closest competitors (in price and size), the Chevy Spark and Mitsubishi Mirage. I know which car my money's on for most sales...

    2014 Canadian sales ...

    Month Nissan Micra Mitsubishi Mirage Chevrolet Spark
    Jan 234 105
    Feb 332 352
    Mar 233 172
    Apr 201 577 155
    May 877 286 81
    Jun 929 470 82
    Jul 1250 470 96
    Aug 870 411 163
    Sept 969 247 135
    Oct 967 301 126
    Nov 924 216 83
    Dec 828 271 27
    Total 7815 4048
    1577
    Monthly
    Average
    868 337 131

    2015 Canadian sales ...

    Month Nissan Micra Mitsubishi Mirage Chevrolet Spark
    Jan 679 233 80
    Feb 758 180 68
    Mar 1013 380 75
    Apr 1240 488 45
    May 1278 326 365
    Jun 1056 228 93
    Jul 1127 302 387
    Aug 1116 342 128
    Sept 1138 287 128
    Oct 880 249 68
    Nov 877 187 71
    Dec 747 159 53
    Total 11909 3361 1561
    Monthly
    Average
    992 280 130


    2016 Canadian sales ...

    Month Nissan Micra Mitsubishi Mirage Chevrolet Spark
    Jan 645 118 70
    Feb 707 125 117
    Mar 1184 451 235
    Apr 930 352 289
    May 934 435 400
    Jun 974 256 336
    Jul 803 184 411
    Aug 980 245 252
    Sept 921 226 596
    Oct 703 237 384
    Nov 662 294 254
    Dec 453 189 185
    Total 9896 3112 3657
    Monthly
    Average
    825 259 305

    2017 Canadian sales ...

    Month Nissan Micra Mitsubishi Mirage Chevrolet Spark
    Jan 459 98 143
    Feb 354 135 188
    Mar 875 221 222
    Apr 772 274 474
    May 922 270 184
    Jun 1074 197 15
    Jul 946 269 351
    Aug 892 240 597
    Sept 922 224 685
    Oct 730 205 ???
    Nov
    Dec
    Total 7946 2433 2859
    Monthly
    Average


    2014 total Canadian sales of other small cars:


    • Scion iQ ... 315
    • Chevrolet Spark ... 1577
    • Mazda 2 ... 2449
    • Smart ForTwo ... 2550
    • Toyota Prius C ... 2776
    • Mini Cooper ... 3278* (estimated; missing Dec. sales)
    • Mitsubishi Mirage ... 4048
    • Fiat 500 ... 5566
    • Nissan Micra ... 7815 (8.5 months sales)
    • Toyota Yaris ... 8530
    • Ford Fiesta ... 9312
    • Nissan Micra ... 11,032 (estimated for 12 months)
    • Honda Fit ... 11,732
    • Nissan Versa (sedan & Note) ... 13,314
    • Kia Rio ... 13,952
    • Hyundai Accent ... 23,173



        __________________________________________

        click to view fuel log View my fuel log 2015 Micra S manual: 5.0 L/100 km ... 56.5 mpg (Imp) ... 20.0 km/L ... 47.0 mpg (US) ...


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  3. #2
    Administrator MetroMPG's Avatar
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    Also, notice the previous monthly numbers for the Spark & Mirage. Small "city cars" generally aren't selling in big numbers in Canada. You can look at previous year's sales of the Spark & Mirage here:

    Spark: http://www.goodcarbadcar.net/2012/08...s-figures.html
    Mirage: http://www.goodcarbadcar.net/2013/10...sa-canada.html

    GM sold 2550 Sparks in Canada in all of 2013. The Mirage only went on sale in September, but it's numbers aren't very different from the Spark's.

    I can't find the source at the moment, but I think I read one reporter say Nissan was aiming to move something like 10k Micras a year. Compared to Spark & Mirage, that would be a huge accomplishment in this tiny segment! (Pardon the pun )

    For comparison, Honda sold about 64k Civics in Canada last year. (The country's best selling car.)

        __________________________________________

        click to view fuel log View my fuel log 2015 Micra S manual: 5.0 L/100 km ... 56.5 mpg (Imp) ... 20.0 km/L ... 47.0 mpg (US) ...


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    Senior Member AlphaMicra's Avatar
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    The poor sales of the Spark does not surprise me in the least. There's no way it compares to the Micra; it's too cramped for anyone.

    Why no Fit or Yaris? Ford Fiesta? Mazda 2?

    In our culture obsessed with absurd excess, the Nissan Micra is my counterculture car of choice.
    Be sure to visit my blog at mymicra.com!

        __________________________________________

        click to view fuel log View my fuel log 2015 Micra SV manual: 6.4 L/100 km ... 44.3 mpg (Imp) ... 15.7 km/L ... 36.9 mpg (US) ...


  5. #4
    Administrator MetroMPG's Avatar
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    I just went with the 3 least expensive cars on the market, since price is the focus of Nissan's marketing. (EG: the first 4 commercials.)

    I've never actually sat in a Spark. There's one at a used car lot I walk past most days. I may stop and have a look at it out of curiosity.

    You really think the Fit competes? It's quite a bit roomier inside, bigger outside, more powerful & more expensive.

    Mazda 2: http://www.goodcarbadcar.net/2011/01...s-figures.html
    A few more sales than the Spark so far this year - 860 YTD; 4072 in 2013.

    Yaris: http://www.goodcarbadcar.net/2011/01...s-figures.html
    4072 YTD; 7633 in 2013. Canadians like their Yarii!

    Fiesta is hard to compare because they don't break down sales by hatch/sedan.
    http://www.goodcarbadcar.net/2011/01...s-figures.html
    1564 YTD; 9851 in 2013

        __________________________________________

        click to view fuel log View my fuel log 2015 Micra S manual: 5.0 L/100 km ... 56.5 mpg (Imp) ... 20.0 km/L ... 47.0 mpg (US) ...


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    Senior Member AlphaMicra's Avatar
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    I honestly think the Micra will take some sales away from the Fit and the Yaris, and probably fits somewhere in between them in terms of capacity. The Spark might be a good car for really small people, but I for one could not even get into the back seat. It might as well not even have one. Fiesta and Mazda2 will probably have the hardest time against the Micra.

    In our culture obsessed with absurd excess, the Nissan Micra is my counterculture car of choice.
    Be sure to visit my blog at mymicra.com!

        __________________________________________

        click to view fuel log View my fuel log 2015 Micra SV manual: 6.4 L/100 km ... 44.3 mpg (Imp) ... 15.7 km/L ... 36.9 mpg (US) ...


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    Administrator MetroMPG's Avatar
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    Mazda2 is also an older model that hasn't had much advertising. Its sales have been declining for a few years and it's due to be replaced for 2015 along with the Yaris (the 2 companies are collaborating ... sharing a platform and development costs).

    The auto reviewers almost always pick the mazda2 as their choice - because it's the most fun to drive in the small car class. Yet it hasn't sold in big numbers. Goes to show how journalists and buyers in the real world have very different priorities.

        __________________________________________

        click to view fuel log View my fuel log 2015 Micra S manual: 5.0 L/100 km ... 56.5 mpg (Imp) ... 20.0 km/L ... 47.0 mpg (US) ...


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    Administrator MetroMPG's Avatar
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    Sales totals updated in post #1.

    No wonder Mitsu responded with a huge rebate. I wonder what GM will do...

        __________________________________________

        click to view fuel log View my fuel log 2015 Micra S manual: 5.0 L/100 km ... 56.5 mpg (Imp) ... 20.0 km/L ... 47.0 mpg (US) ...


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    Administrator Daox's Avatar
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    Woohoo, we're off to a good start!

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    Has Anybody heard who won the Micra that Nissan was giving away in May 2014.? My Micra is in Canada, in Vancouver at Customs. Should be 5 - 6 days before I receive it.

  11. #10
    Administrator MetroMPG's Avatar
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    Haven't heard who won. I suppose the way to find out may be posted in the rules/regulations of the contest.


        __________________________________________

        click to view fuel log View my fuel log 2015 Micra S manual: 5.0 L/100 km ... 56.5 mpg (Imp) ... 20.0 km/L ... 47.0 mpg (US) ...


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