Globe and Mail: Close to 1000 Micras sold in May Help Nissan's Sales

[Ustauk]

From the Globe and Mail:

Nissan Canada Inc. has topped 100,000 sales for the first time in any 12-month period, a sharp turnaround from 2011 when Carlos Ghosn, chief executive officer of its parent company, singled out the Canadian unit’s performance as unacceptable.

Nissan Canada is set to reveal Tuesday that deliveries topped the 100,000 level in the 12 months ended May 31, driven in part by a 28-per-cent increase in sales in the first five months of 2014.
...
But the arrival of the Nissan Micra subcompact in April illustrates the biggest change at the company. Nissan Canada is now being managed by a team that is aware that the Canadian market is distinct from the U.S. market, so what works there doesn’t automatically work here.

“Previously there’s been some joke internally about seeing Canada as the 51st state,” said Mr. Mann, a native of England, who joined Nissan in that country in 1985.

The Mexican-made Micra is not sold in the U.S. market, where subcompacts are not as popular as they are in Canada, where there is a more frugal approach to driving and higher gas prices.

“That was a big bet, because it’s a lot of investment to get the car to meet the regulations of Canada,” said Christian Meunier, president of Nissan Canada.

Sales of the Micra were close to 1,000 in May in its first full month of sales in Canada, Mr. Meunier said.
...
The success of the Rogue and the Micra have helped boost market share in Canada for Nissan and its luxury Infiniti brand to 6.4 per cent as of the end of April.

[Daox]

Wow, 1k units for Canada is very impressive.

[Daox]

Here are the actual Nissan sales figures for May in Canada. The Micra sold 877 units.

http://nissannews.com/en-CA/nissan/c...canadian-sales

[AlphaMicra]

I am not at all surprised.

[MetroMPG]

877 is the official number (Micras sold in May). Extremely impressive.

I'm not surprised either.

[caspiansea]

Of course I am not surprised neither should the rest of us the MICRA is a WINNER simple as that

[Daox]

Still waiting on the June sales figures...

[AlphaMicra]

The Micra and the Fairlady Z are modern day classics that need to be cornerstone mainstays in Nissan's lineup if they want to ensure future growth and success, IMO...