US: Versa sales plunge because Nissan is "backing away" from cheap car segment
http://micra-forum.com/attachment.ph...5&d=1420751720
http://micra-forum.com/attachment.ph...4&d=1468869330
Hopefully this doesn't foreshadow Nissan Canada's plans for the Micra...
Quote:
Nissan Versa Sales Plunge Because Nissan Wants to Help Dealers Sell Certified Pre-Owned Vehicles
America’s historic subcompact car segment leader, the Nissan Versa, suffered a sharp 22-percent U.S. sales decline in the first half of 2017. In fact, total Versa sales plunged 45 percent in June 2017.
[...]
Nissan’s vice president for U.S. sales said the Versa’s severe drop comes after an “intentional move” on Nissan’s part to “back away from the Versa segment,”
Automotive News reports.
[...]
With less emphasis on one of the least expensive cars in America, however, Nissan can install greater support for comparably priced or even somewhat more expensive used cars. As a result, dealers will be more attracted to Nissan’s CPO program
Full article: http://www.thetruthaboutcars.com/201...wned-vehicles/